Most screening tools focus on killing weak ideas; Hyperthetical helps you identify and nurture the strongest to make them great.

Our integrated concept creation tool guides you through the process of building your ideas into winning concepts.

Hyperthetical then allows you to quickly and cost effectively screen them with panels of targeted consumers on the internet to spot the strongest.

Because our whole process is digital – we can offer incredibly fast concept screener turnaround times – in fact for a standard screener 72 hours is common, but we have done it in less than 24 hours.

There's no software to load, no up-front costs – and all Hyperthetical's costs are calculated on a simple and transparent basis - so all you pay for is what you use.

We’ve done everything we can to make Hyperthetical the fastest and most cost effective concept screening tool on the web!