Proto

Proto has been optimised for use early in the innovation funnel and tests concepts.

Our low-cost pricing model is geared to exposing the maximum number of concepts to respondents within the available screening time. Proto screens batches of up to 15 ideas against 3 key predictive measures.

Concepts can filtered priced or unpriced and multiple screeners can be linked to screen an infinite number of ideas.

Screen

Screen has been developed for use at the product refinement or concept positioning stage.

Concepts can be tested priced or unpriced and analysed against a wide range of demographic, attitudinal, behavioural, or even brand usage based measures. Screen can evaluate up to 5 alternative product or positioning concepts against 7 standard success criteria. However, multiple Screens can be linked to test an infinite number of concepts.

Hybrid screeners can be created which combine elements of Proto and Screen and clients' own custom questions can be added easily and cost effectively.

Max survey length: 20 minutes Proto Screen
Max number of concepts 15 5
Basic age & sex demographics Yes Yes
Excitement Yes Yes
Uniqueness Yes Yes
Trial Yes Yes
Penetration No Yes
Appeal No Yes
Brand Fit No Yes
Open-ended (likes, dislikes & improvements) Option Yes
Full-demographics (marital, work and parental status) Option Option
Attitudinal & Behavioural (Proto max 2, Screen max 4) Option Option

info@hyperthetical.co.uk | 01491 848 388 | 25 Hart St, Henley-On-Thames, Oxfordshire, RG9 2AR